Centa

Centa Power Transmissions, based in the Netherlands, designs and manufactures high-performance power transmission components for industrial and marine applications.

Their products are critical for efficiency, reliability, and safety in demanding environments.

The Challenge

Centa had developed a cutting-edge ships’ driveshaft coupling and needed to bring it to market ahead of launch — both for engineering technology events and their internal marketing campaign.

The challenge: to visually showcase the product “out of the box.” The only available asset was the prototype, which, while fully functional, had balance holes, marker annotations, score marks, and rough, grimy surfaces — far from suitable for marketing purposes.

A proposed approach involved cleaning the prototype, transporting it via flatbed truck with a specialist crane, and photographing it in a professional studio. This plan posed significant challenges:

• High cost of insurance, transport, and studio hire
• Complex logistics and setup requirements
• Strict time constraints to meet the show season and marketing deadlines

Our Approach

Redhound proposed a more efficient solution: we used Centa’s original CAD files to create a precise, high-quality product CGI model of the coupling. From this digital asset, we produced:
• Photorealistic rendering suitable for print and digital media
• A high-resolution animated video demonstrating the product features

This approach bypassed all logistical hurdles, reduced cost, and delivered a flawless representation of the product in a matter of days.

The Results

The CGI visuals provided a striking, professional showcase of Centa’s innovative coupling, far exceeding the quality achievable through prototype photography. Benefits included:
• Accurate, polished product visuals ready for marketing campaigns
• Significantly reduced costs and logistical complexity compared to physical photography
• High-quality assets suitable for both digital and print media
• A scalable solution, later applied to the entire product catalogue

Through this project, Centa was able to present their products in an aspirational yet technical way, boosting brand perception and supporting a successful product launch.

Ongoing Partnership

Redhound continues to support Centa with CGI assets across their catalogue, producing marketing materials that enhance product visibility, maintain brand consistency, and elevate industrial components into visually engaging assets.

At a Glance

• Client since:
• Projects completed: Full product catalogue visualisation
• Primary service: CGI modelling and animation
• Key impact: Transforming industrial prototypes into polished marketing visuals