Eurocell

Eurocell manufacture and sell high-quality plastic building materials across Europe, providing sustainable alternatives to wood for cladding, windows, doors, soffit boards, and drainpipes. In addition, they design and produce garden rooms, which became a rapidly growing market during the COVID-19 lockdown, as more people worked from home.

The Challenge

During the lockdown, Eurocell faced a major obstacle: they wanted to promote several new garden room designs, but traditional photography was impossible. Erecting, dressing, and photographing examples for marketing campaigns would have been slow, costly, and logistically complex — making it difficult to capitalize on the surge in demand for home offices and garden spaces.

Our Approach

Redhound provided a full 3D visualisation solution. Using Eurocell’s CAD files, we created photorealistic models of each garden room design, including:
• Exterior images showcasing multiple colour combinations for cladding, doors, and windows
• Nighttime renders demonstrating how the product would look in a garden environment
• Interior visuals highlighting versatility, with themed setups including an office, bar, “man cave,” yoga studio, and beauty salon

All imagery was delivered quickly and cost-effectively, perfectly aligned with Eurocell’s marketing strategy during a period when speed-to-market was critical.

The Results

The CGI solution enabled Eurocell to showcase their products immediately, without waiting for physical builds. Key outcomes included:

• High-quality, versatile marketing visuals ready for digital campaigns and print
• fast turnaround 3D rendering supporting time-sensitive marketing needs
• Interior and exterior renders demonstrating the full potential of each garden room design

The success of the initial project led Eurocell to commission additional CGI work even after lockdown restrictions were lifted, cementing Redhound’s role as a trusted partner for visual marketing.

Ongoing Partnership

Redhound continues to support Eurocell with CGI imagery for both new garden room designs and marketing campaigns, helping the company maintain strong market presence and communicate product versatility with clarity and impact.