Optibac

Optibac is a manufacturer and global online retailer of specialist probiotic products. They approached Redhound to explore the most cost-effective and efficient way to create high-quality product images for marketing purposes.

The Challenge

Optibac required a comprehensive set of product images with strict consistency in camera positioning and lighting. Each product had multiple box artworks, sizes, and formats, including tablets and sachets, as well as variations for eight international markets, including the United States.

While traditional photography could have produced the images, it would have been time-consuming, costly, and challenging to maintain perfect consistency across all variations. The challenge was to produce a large, complex set of images efficiently, with uniform quality, and without the risk of errors during production or cataloguing.

Our Approach

Redhound proposed a CGI solution to meet these needs more effectively. Using digital models of each product, we were able to:

• Maintain perfectly consistent camera angles and lighting across all
• Produce multiple variations quickly for different languages, box sizes, and formats
• Automatically apply self-labelling during rendering to eliminate errors and simplify cataloguing

We also developed a structured matrix detailing every required image and naming convention, ensuring a smooth, organised workflow. This approach delivered a flawless, repeatable visual standard faster and at a lower cost than the equivalent photography setup would have required.

The Results

By leveraging CGI, Redhound delivered:

• High-quality, visually consistent product images ready for all global markets
• Streamlined production that eliminated mistakes in naming, labelling, and cataloguing
• Efficient creation of a complex set of images, enabling rapid deployment for marketing campaigns

Optibac now has a scalable solution for producing consistent product visuals for any future campaigns or new product launches, maintaining brand standards across international markets.

Ongoing Partnership

Redhound supported Optibac with CGI imagery for additional products and marketing campaigns, helping the company maintain global brand consistency, reduce production risks, and streamline their visual marketing workflow with one of Redhound’s dedicated project managers.

At a Glance

• Projects completed: Full global product image set across multiple formats and languages
• Primary service: CGI product visualisation and project management
• Key impact: Reduced cost, ensured consistency, and eliminated production errors across global marketing assets