Such a common question for any technology but the importance of answering it is often overlooked in marketing campaigns. The human condition is one of curiosity and anyone making assumptions that is isn’t will slip up when it comes to engaging potential customers. People like to see a product functioning and have some understanding of it before they can to relate to it strongly enough to make a purchase.

These days the application or function of a product is almost never entirely explained in text (because it’s very boring) and commonly, a series of  images with some accompanied text can to some extent explain  how something works. Nothing new there and it is more inviting than text alone however, we are in the 21^st Century so what else is there?

Movies are the next stage, but unless they are handled with care they can very quickly become drab and boring, especially when dealt with by amateurs or jobbing members of staff with camcorders and the like. Movies made like this are often far too long which risks a drop off in interest by the viewer. This can occur before the sequence has been watched to the end which, needless to say, defeats the object. It can backfire spectacularly resulting in a complete waste of time and effort. Common issues here are background noise, shaky camera actions, hands getting in the way of what you are supposed to see, an uninspiring environment with ordinary lighting and a voiceover by a member of staff who is nervous or inarticulate. These mistakes make the movie harder to engage with and will do you no favours when you are serious about marketing a product. Even professional video makers can find this challenging. So there’s no easy fix and another approach must be taken.

CGI in the form of animation is a far better solution. The product is seen clearly, any movement is smooth, the whole thing is lit in an appealing way and there are no distractions in frame showing only your product. The animation can be tailored being long enough to ‘tell the story’ but short enough to ensure it will be watched to the end without loss of interest. Customers are engaged in such a way that they can instantly relate to your product, bringing them much closer to purchase you want them to make.

 

 

This image has taken from one of our movies. As you can see, it’s well lit, uncluttered and professionally presented. The movie shows an overview of the features of a field microscope.  For the full movie check out this link:  https://bit.ly/2LLtJc9

Without the need for text or speech and just a little music playing (yes, sound is really important), this animation manages to communicate  the following information within 60 seconds.

• The compact stylish look of the device
• How to change the magnification cartridges
• where the magnification cartridges are located
• How the unit folds out for use
• How the eyepiece folds out
• How the slides are stored
• The scale of the product
• Where the slides are stored
• how the slides slot in under the lens
• The battery type
• The battery number
• Battery location
• Where the tool storage compartment is
• The tools that come with the unit

All of this is achieved visually in seconds, completely transcendent of language or location.

A product’s size can be a challenge when it comes to marketing it in it’s best light. This example involves Heimdall who manufacture the most advanced mobile lighting unit on the market. The tallest product we have worked on at over 9 meters in height when fully deployed.

 

 

The creators needed to show the deployment which in real time is over 3 minutes, needless to say, this is excessive, and interest could be lost before completion of the animation. By abbreviating the erection of the mast, we were able to condense the animation to 60 seconds with a slick, dynamic feel appearing in a studio environment. For the full movie check this link:  https://bit.ly/2LLuAtn

Simply put, there are no disadvantages to CGI and it is the best way to show off your products.

Your competitors are probably using it having already seen the value in it so why shouldn’t you?

In truth, none of our customers have had any regrets about utilising CGI and all of them have been happy they engaged Redhound Studios.

Hope you enjoy these movies, feel free to give us a call if you have any enquiries.

Why not follow us on Facebook or LinkedIn for updates of our activities?