Ten Years To Get a Beer

Ten years since its foundation Redhound Studios has worked with a vast number of interesting products but now we have finally been asked to produce classic beer advertising images. This is something that excites us not just for the obvious reasons but because it’s expected of every commercial CGI company to have produced at least […]

Enhancing the Mundane

Without a doubt, there are products that will always be difficult to glamorise but with use of CGI, any product can become eye-catching and interesting however dull it might seem to start with. Images created by Redhound Studios are clean, crisp and appealing and can make any product really stand out. The possibilities are endless […]

Hot Design for the (Late) Summer

Designed by Redhound Studios for a private investor, this gizmo could make a real difference to anyone who’s water supply is metered. It measures the amount of water used and can be programmed switch on and off at preset times or to a specific volume of water. After which it will bleep intermittently to let […]

CGI Versus Traditional Photography for Product Images

Traditional Photography Boxed products come in a variety shapes and sizes and many companies have an extensive catalogue of products all of which require  photography for marketing and advertising. Known as the “product shot” photography is the traditional and acceptable method of producing these images, but it can be slow, expensive and painstaking with no […]

Value Proposition

Why engage an external, UK based CGI visualisation company? It’s far more cost effective than having CGI supplied by architect, if they supply CGI at all. In fact, it costs around 50% for the same service: Our UK based service boasts an 85% client retention rate and 23 years of experience delivering high quality results […]

Defining ‘Photo Realism’

In order to achieve photo realism, the physics of light and how it acts on surfaces need to be understood and appreciated. After all, what we actually see is a focussed collection of photons on the retina. The data forms electrical impulses through the optic nerve, which are interpreted as an image by the brain. […]