Composites are really useful to seduce the observer into believing that the object is appearing and used in the ‘real world’. It also assists with issues of scale, and is used in advertising from soft furnishings to cars, whether on screen, print or web.

This service is very popular for showing the scale of a product in its appropriate environment. It also lends weight to a product not yet existing in the physical world, so that the viewer assumes it to be real.