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Redhound Blog

Value Proposition

Why engage an external, UK based CGI visualisation company? It’s far more cost effective than having CGI supplied by architect, if they supply CGI at all. In fact, it costs around 50% for the same service: Our UK based service boasts an 85% client retention rate and 23 years of experience delivering high quality results […]

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Defining ‘Photo Realism’

In order to achieve photo realism, the physics of light and how it acts on surfaces need to be understood and appreciated. After all, what we actually see is a focussed collection of photons on the retina. The data forms electrical impulses through the optic nerve, which are interpreted as an image by the brain. […]

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